Without consciously deciding to, I have created kind of a "line" of soft, pastel, vintage-y goods. I think they will look distinctive on my little table amongst the jumble of the craft fair, and it makes it easy to style a display. For the pillows and hot water bottle cosies I made up a hang tag with the story of the cloth, and I will do something similar for the pincushions. Here's the hangtag (without the formatting):
Many years ago, in Saskatchewan, Hilda Armstrong made quilts for her family, thriftily using their old clothes to create warmth and comfort anew. Some of Hilda’s quilts came to me, and when I moved to B.C. I brought them along. Years of use have left the fabric soft and worn, some parts tattered and threadbare, but other bits still with life. I have turned the best bits of these old quilts into one-of-a-kind pillows and other cosy items that I hope will continue to bring comfort to those that use them.
The photo is of my great-grandmother, Sophie Ayres, taken in 1960. There really was a Hilda Armstrong, but I have no photo of her, so Granny is playing her part! I like the idea of telling the story of each piece, because that's really why I made them, not because I want to make money. I suppose it is marketing, but hopefully done ethically and with proper intention.